Welcome
Our approach is simple: if you can't measure it - don't do it. We believe that this philosophy will differentiate any marketing department and also articulates the value that marketing activities can return to any sales driven organisation.
Our Services
- Market Activation
- Managed Service
- Health Check
- Channel Marketing Programs
- Field Marketing Contracts
- Program Development
- Round Tables
- Opinion Pieces
- Presentations
Why Choose Us...
Bowan Arrow is owned and managed by Andy Grant, an international marketing leader with over 15 years' senior level IT Marketing experience gained with a number of bluechip technology vendors including 3Com, Iomega, Avaya & Nortel.
On Target Marketing - If we start with these three simple words together we can plan for success. We can help you to understand what resources and more importantly which budgets are available to your business from partnerships or vendor certification programs.
Without a marketing plan you cannot start to think about lead generation but with a plan and budget you can achieve a lot more than your competition. We employ a simple approach and can help you achieve marketing success. We are flexible in our approach to any project and can work around your timeliness and requirements.
Market Activation
Managed Service
Health Check
Testimonials
"We recently engaged the services of Andy Grant to assist in a global research project on Channel Programs best practises. The work he did was of the highest quality, well presented and very insightful and he was a delight to work with. I am sure we’ll use his services again soon and would strongly recommend him to others. "
Braham Shnider, President and CEO, Channel Enablers
“I’ve worked with Andy for many years on a range of projects and he has been excellent. He has extensive channel knowledge and has the practical experience to apply it in a way that genuinely drives reseller commitment. Andy has build strong agency relationships that mean he can deliver major European projects through a network of trusted partners.”
Matt Rowland-Jones, Managing Director, bChannels
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Recent Posts
- Case Study: ShoreTel UK Marketing Master Class
- Marketing in the Channel Skills Gap?
- Strategic Marketing Planning
- B2B marketer as B2B customer, blurred boundary or insightful opportunity?
- Marketing Channels: Direct Mail, Email or Telemarketing?
- Business Transformation: Social Media Planning
- Field Marketing Contracts
- The value of partner roundtables
- Tweeting for Business
- Industry or Bespoke Events?